Chris Ellis founded Crush Wines after twenty-five years in the wine industry. Previously he has worked as Export Director for a large French wine producer and was a founder shareholder of Western Wines. He has also consulted to a number of vineyards, wine producers, distributors and retailers.
Chris was at the forefront of the retail wine revolution and has been heavily involved in both production and sales and marketing. He created, sourced and developed brands such as Kumala and Isla Negra and was the first person to bring in brands such as Cono Sur to the European Market.